Job description

HENNLICH India is part of the HENNLICH global group, providing industrial components, systems and engineering solutions. We deliver high-quality products and services to customers across manufacturing, automation, material handling and other sectors.

Role Summary:
We are looking for a Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience managing campaigns on Google Ads, Meta Business Manager, and LinkedIn Ads, with a strong understanding of remarketing strategies, audience targeting, and performance optimization to generate high-quality leads and conversions.

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads.
• Develop and implement remarketing and retargeting campaigns to improve conversions.
• Monitor campaign performance and continuously optimize for ROI, CPC, CPL, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
• Set up and manage conversion tracking, pixels, and analytics tools.
• Analyze campaign data and prepare performance reports with actionable insights.
• Collaborate with the content and design teams to create effective ad creatives and landing pages.
• Manage campaign budgets and ensure efficient allocation of marketing spend.
• Stay updated with the latest digital advertising trends, platform updates, and best practices.

Required Skills:

• Experience managing Google Ads, Meta Ads Manager, and LinkedIn Ads campaigns.
• Strong understanding of remarketing, conversion tracking, and audience segmentation.
• Experience with Google Analytics (GA4) and Google Tag Manager is preferred.
• Ability to analyze campaign performance and optimize based on data insights.
• Familiarity with B2B lead generation campaigns is an advantage.
• Good understanding of landing page optimization and conversion funnels.
• Strong analytical and problem-solving skills.

Preferred Qualifications:

• Any graduate with Google Ads Certification or relevant digital marketing certifications.
• Experience working with B2B or industrial marketing campaigns.

What We Offer:

• Opportunity to work with a globally respected brand
• Dynamic and collaborative work environment
• Long-term career growth opportunities